Managers and Agencies

Content for people who deliver customer service automation as a service to clients: how to price it, which mistakes show up most often in delivery, and how to structure a first operation. The focus is the operational and commercial side, not only the technical setup of the tool. Aimed at media buyers, freelancers and agencies that implement or resell automation.

Automation manager reviewing chatbot flows and message costs on a laptop

Common Mistakes Automation Managers Make (and How to Avoid Each One)

The 8 costliest mistakes automation managers make in 2026: oversized clients, miscategorized templates, unanswered leads and more, each with a fix.

Managers and Agencies Nicola Occhipinti updated on Aug 2026 13 min read

How to Become an AI Automation Manager in 2026

Practical guide to becoming an AI automation manager in 2026: the role, agentic AI, MCP, WhatsApp message costs and how to land your first clients.

Managers and Agencies Nicola Occhipinti updated on Sep 2026 10 min read